Analyzing the New ‘Veronica Mars’ Movie Trailer

Get excited Marshmallows because the bitch is back!  The first official trailer for the Veronica Mars movie premiered Thursday night on E!.  By now, the video has popped up everywhere as people have been analyzing the two minute trailer for a sequel to the cult TV series of the same name that ran on UPN and the CW from 2004 to 2007.  You can take a look at the trailer below.

The trailer opens up with Veronica (Kristen Bell), now in her late twenties, being interviewed by a character portrayed by Jamie Lee Curtis (one of many reported cameos in the film).  She lets the audience know that Veronica previously worked as a private investigator.  We then see Veronica walking a busy New York City street as her father, Keith (Enrico Colantoni), explains that Veronica is now a “big shot New York lawyer” that’s “destined for greatness.”

Screen Shot 2014-01-04 at 9.45.46 PMWe then see that Veronica is dating Stosh “Piz” Piznarski (Chris Lowell), her old boyfriend from college.  Veronica Mars creator Rob Thomas has said that Veronica and Piz broke up after the end of the series, but met up again in New York a few years ago and rekindled their relationship.

Screen Shot 2014-01-04 at 9.43.40 PMI think this has caused some outcry from a lot of VM fans, as most are fans of Veronica’s relationship with rich kid (well, now man) Logan Echolls (Jason Dorhing).  The series ended abruptly while Veronica and Piz were still dating.  There romance started towards the end of season three right before the show was canceled.  Several of the cast members, including Kristen Bell, have expressed that they feel Piz is the better boyfriend of the two, but if you watch the trailer, you know Logan and Veronica’s relationship isn’t completely out of the picture.  We then see Veronica watching a news story about ex-boyfriend Logan being accused of murdering his current girlfriend.  Flash forward to a scene of Veronica on the phone with Logan as he asks for her help to clear his name.  Hey, the girl solved several murder cases when she was a teen.  Why not now?

Screen Shot 2014-01-04 at 9.46.55 PMThen cue the comic relief as Veronica shows up at Logan’s door only to be greeted by her old high school classmate and self-proclaimed jackass Dick Casablancas (Ryan Hansen).  It appears that the two are still living together even after all these years.  Dick jokes with Veronica by telling her he asked the agency for an “easy to please brunette” before calling for Logan.

Screen Shot 2014-01-04 at 9.49.20 PMWe then see Veronica and Logan finally meet up for the first time in years, and it’s implied that Veronica is willing to help.  The way she walks towards Logan as he’s waiting for her beside his convertible implies that she might still have feelings for him.

Screen Shot 2014-01-04 at 9.50.46 PMAnd wait, what’s this?  A cleverly placed high school reunion in addition to Veronica heading back home to Neptune, California to take Logan’s case?  What a great way to bring back some of Veronica’s former classmates from Neptune High!  And in that group is – you guessed it – Veronica’s best friends Wallace Fennel (Percy Daggs III) and Cindy “Mac” Mackenzie (Tina Majorino).  With a movie based on the TV show, you kind of had to expect a high school reunion.  It’s definitely the way to go.

Screen Shot 2014-01-04 at 9.53.08 PMUnfortunately, there are some old enemies in addition to friends, such as Madison Sinclair (Amanda Noret), the girl who gave Veronica the drugged drink right before she was raped her sophomore year of high school, slept with Veronica’s boyfriend, and just overall bitch all around.  But it’s okay, because we love to hate her.

Screen Shot 2014-01-04 at 9.55.52 PMVeronica sees former classmate Gia Goodman (Krysten Ritter) and meets up with Dick again at the reunion before cutting to a scene with another former boyfriend, Leo D’Amato (Max Greenfield, AKA Schmidt from New Girl).  Yes, long before he portrayed the egotistical asshole sharing a loft with Zooey Deschanel, he was Veronica Mars’ boyfriend.

Screen Shot 2014-01-04 at 10.09.30 PMAnd then (gasp!) Veronica is in trouble… again.  Newflash for anyone who hasn’t seen the show: Veronica is always in trouble.  This time, it appears she’s in trouble for breaking and entering, as we see Veronica and Keith in the sheriff’s department, where Keith tells her, “I’m sure you know breaking and entering is a felony,” to which Veronica replies, “Come on, I knew the felonies before I knew the state capitals.”  It’s probably true.  This isn’t the first time Veronica’s been caught breaking and entering.

Screen Shot 2014-01-04 at 10.12.19 PMMove on to a shot of Veronica and Logan talking.  Logan asks her if she thinks he’s guilty and she tells him she doesn’t.  We then see Veronica talking to the Neptune’s new sheriff, Dan Lamb (Jerry O’Connell).  He tells her that he believes Logan to be guilty.  Can we just take a moment to mourn the loss of Sheriff Don Lamb?  He may have been a rude jerk, but at least he had better hair than his brother, the new sheriff in Neptune.

Screen Shot 2014-01-04 at 10.13.17 PMSkip to Veronica and Logan taking a ride in his fancy convertible as Keith’s voiceover tells Veronica that he’s not sure if he trusts Logan.  The two have had a rocky relationship over the years, as Logan had gone from friend to foe to friend to foe to friend to foe and back again over the course of the series.  But Keith is still convinced that there’s a “dark side” to Logan.

Screen Shot 2014-01-04 at 10.17.10 PMVeronica is on the phone with an upset Piz, trying to explain that she can’t leave Neptune just yet, before cutting to a scene of Veronica telling Logan that she doesn’t want him to leave.  This gives home for Veronica and Logan shippers yet.  After the broke up the first time, he told her he always thought their relationship would be epic, “spanning continents.”  Well, is it meant to be, Rob Thomas?  I guess we’ll see come March.

Screen Shot 2014-01-04 at 10.20.02 PMCut to various shots of the movie as a Veronica tells her dad that she’s “onto something big.”  When isn’t she onto something big?  And that’s it for the trailer.

So let’s take a moment and process all of this.  For starters, this is pretty damn exciting.  For the past year, we’ve been seeing a lot of people talking about what this movie means for our culture and the movie industry.  The Veronica Mars movie has been in Rob Thomas’ mind ever since the series was canceled.  WB owns the rights, but they’ve never been convinced that there was enough interest to make a movie, as the show was apparently always on the verge of cancelation before being canceled once and for all in 2007.  Last year, things started looking up when Rob Thomas started a Kickstarter campaign, asking for at least $2 million from fans to make the movie.  The result was well over $5 million, ensuring us a pretty good film.  It’s no superhero blockbuster summer hit, but it will definitely do.

On the other hand, people have been talking about how much of a game changer this is.  People backing the film like Kristen Bell and the many Marshmallows out there are excited because it puts power in the hands of the people rather than studio execs.  If you want to see a movie being made, you can pay for it.  And that’s exactly what VM fans did.  This means canceled cult TV series like Joss Whedon’s Firefly and shows like Freaks and Geeks and  Pushing Daisies might have a chance at revival, even if Joss Whedon says it doesn’t make it that simple.

Others, however, are crying foul play, as Kickstarter is supposedly only supposed to be for small projects.  Seeing as Veronica Mars is not an independent film and is actually backed by a major studio, people are upset.  But if you’re going to ask me, I honestly don’t care.  Fans had a choice in the matter, and they collectively decided it was something they wanted to do.  In the end, they felt like they were a part of something bigger, as they were thanked by Thomas and the cast members, in addition to getting gifts in exchange for their money.  I’m not sure if this movie will be a game changer as far as funding films goes, but I don’t think it’s a bad thing.  Maybe VM wasn’t necessarily a hit during its run, but it has solid writing for its first two seasons with a good, but not great third season.  The cast, Rob Thomas, the fans, and the show deserve this.

What I would hope for is an increase in fans with this movie.  We’d all like to hope that newcomers will see the trailer and decide to go see the movie.  I mean, Rob Thomas is already planning sequels.  A good turnout will make it all the more easier to ensure more movies, or even a revival of the show on TV.  I plan on going to see the movie at least a few times when it hits theaters in March.  I already have high hopes for it.  But the problem with this trailer is… it might not appeal to non-fans.

Rob Thomas himself has expressed that he wants to make it kind of easy for newcomers to jump on board with this movie.  He purposely didn’t include anything too detailed about the Lilly Kane murder (the mystery of season one) or the planned bus crash (the mystery of season two).  This trailer is great for fans of the series, and I’m sure tons of Marshmallows are sitting excitedly at their computer screens, devouring the trailer right now.  But it doesn’t offer much for non-fans.  From the trailer we get that the movie is about a former private investigator trying to help an old friend clear his name while attending her high school reunion and attempting to handle problems with her boyfriend.  So what is this?  A drama?  A mystery?  An action flick?  A high school reunion movie?  One can easily be confused.  If you’d ask me, I would simply tell you that it’s Veronica Mars.  Others might have trouble getting a handle of it.  Let’s hope people still take an interest in the film.

If you haven’t already watched the TV show, I highly suggest it.  Unfortunately, it’s not on Netflix at the time (but it should be).  Go out and buy the DVDs or search for reruns on TV.  Just be sure to watch it in order.  Otherwise, give the movie a try.  It’s being released to select theaters on March 14, and it’s gonna be a good ride. 

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